This week at the Pretty Decent Internet Café, I taught the second part of our Sales module. Or I should say, the second part of what was supposed to be our Sales module.
About 20 minutes into last week’s lesson, it became clear that we liked the word “OFFER” better.
When I asked why “Offer” felt different than “Sales”, the chat exploded:
“Seems more friendly”
“Feels like you’re helping, like it’s reciprocal”
“It’s like a gift!”
And so, simple as that, we changed our language and the conversation changed direction.
I want to talk about why I think you should make an online course, despite how saturated you might feel the industry is. But to do that, we need to talk about Steve Jobs.
In 2005, Steve Jobs stood in front of an audience of new Stanford graduates and told them a story from his brief stint at Reed College. Although he dropped out after only a single semester, the college still permitted him to drop in on certain classes. Most notably, Steve Jobs dropped in on a calligraphy course.
It was in these calligraphy classes that Jobs learned about…
I started working from home in September of 2017, just around 3 weeks after my Dad died. I was 22 years old.
Needless to say, it was not an easy time to live in my brain.
It was also a challenging time to be thrust into self-management. Between the grief and the shame spirals that inevitably accompany such a profound loss, I had a hard enough time remembering to eat, let alone exercise complete autonomy over my working life and schedule.
As we gear up toward the one-year mark of self-isolation, I’ve found myself thinking a lot about those first…
Rachel Simmons is a powerhouse.
With two bestselling books already under her belt, Rachel hired me as her content strategist back in September 2017 to assist in the promotion of her latest book release: Enough As She Is: How to Help Girls Move Beyond Impossible Standards of Success to Live Healthy, Happy, and Fulfilling Lives.
We toured the country, building her credibility both online and off as a parenting expert. Then we launched two online courses, generating over $100,000 in revenue in one year.
Want to know how we did it?
Keep scrolling to read the story of Enough As…
Every holiday weekend and summer vacation, my parents would each drive 3+ hours round trip to meet in the center of Florida and trade custody of me.
These road trips meant more than different houses and coasts; they marked entrances to different universes. The Gulf of Mexico became the Atlantic ocean. French toast and grits became salty egg sandwiches. Sunsets on the East side of Florida are purple, the West’s a bursting orange and blue.
My mother’s home is protected. The doors are locked and rarely opened — who the hell knocks without calling first? The guardian of girls, she…
One of the most common questions I get from new clients is this:
“Should I create an online course or a membership?”
When you start researching eLearning, it’s incredibly easy to get caught up in everyone’s ~proven methods~ for success. After all, eLearning is a massive industry that’s estimated to climb to $325 billion in the next five years. With that kind of revenue, it goes without saying that there are a good number of successful people in the mix.
The problem is, eLearning is by no means a get-rich-quick industry. Those success stories marketed across the Internet? The ones…
I’m not a morning person.
Unless forced to by an early flight or a car alarm, I rarely rise before 8 a.m. In the mornings I am groggy, impatient and completely useless.
Growing up, mornings were probably the largest source of conflict between my mom and I. It was always the same: She’d wake me up gently, I’d open one eye, she’d leave the room, I’d fall back asleep. You can imagine what happens next.
This video by Desi Banks captures it perfectly:
Let me be clear: It’s not that I don’t want to get up early. I’d love…
Here’s a sentence that should surprise no one: You still need to grow your email list.
In the attention-based economy of the internet, few assets are more valuable than an engaged email reader. After all, 99% of people in the United States check their email every day. More than 50% check their personal email more than 10 times per day.
I’ve been building email lists for half a decade now, for public figures and service-oriented clients alike. These strategies have a pretty direct ROI—in building New York Times bestseller Rachel Simmons’ email list, for example, we were able to generate…
My head is buzzing because there are several things i could be doing.
Working on the magazine that lives inside of my head.
Instead i am on the roof.
i am trying to think only of how the wind feels.
Eat vegetables. drink water. Listen to a whole album in one sitting.
Who cares if i’m stoned? It’s Sunday.
i look at the buildings and think of their stillness.
My brain wants to think of my body.
My brain wants to live outside of me, taking notes.
i am not fucking with my brain rn.
What “biking it” really means.
I’ve been procrastinating my entire life. From the first project I can remember — building a robot for science fair in 3rd grade — to delivering on deadline now in my work as a content strategist, it’s hard to imagine a time when I didn’t put it all off until the last minute, creating enormous amounts of distress for both myself and the people around me. (Sorry, mom!)